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The game was released on Google Play on March 27, 2012, a month later than expected.

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On January 12, 2012, Imangi Studios announced on the Temple Run Facebook page that the game would be released for the Android platform in February. ДЄfter the release of its sequel Temple Run 2, the game renamed to Temple Run: Classic. The game was originally for 99 cents to download, but was switched to freemium prior to December 2011. The game was released on the App Store on August 4, 2011. Natalia mentioned coins and Gems were particularly frustrating to add into the game that at one point were removed during development, but were added back due to the team missing them. The coin and gem mechanic was originally intended to be a variety of colored gems where the player would receive different bonuses depending on what combination of gems was obtained, similar to Poker hand rankings but was proven too difficult to achieve and was scrapped. Natalia later admitted that they were right and that it added immediacy and adrenaline. Keith and Kiril, however, liked the evil demon monkeys and convinced Natalia to remain in the final product. Natalia initially did not like having evil demon monkeys chasing the player character and found them terrifying. Kiril created the design of evil demon monkeys and gave them skull masks due to his desire of adding skulls in games he's involved in.

Imangi Studios originally had the aliens from Max Adventure as placeholders. When it came to the game's aesthetics, multiple ideas were conceptualized but ultimately settled for the character to running on a pathway resembling the Great Wall of China or Aztec temple.ДЄfter the temple design was solidified, Imangi Studios questioned the player character's motivation for constantly running without any breaks and came up with the idea of having something chasing him. To fix the problem, constraints were added so that players can only make 90В° turns and perspective be fixed behind the character. This idea was scrapped due to causing extreme dizziness during testing. Keith started the prototype by making a game where the character is always running and can be controlled by rotating the environment from a top-down perspective. Imangi Studios wanted to make a quick game with simpler controls in contrast to Max Adventure's dual analog controls. Development began after the financial failure of Imangi Studio's previous game, Max Adventure and used that game to prototype Temple Run's controls. The game took a total of four months to develop. Temple Run was designed, programmed, and produced by husband-and-wife team Keith Shepherd and Natalia Luckyanova with art by Kiril Tchangov. If the player wishes to jump over an object, the screen can be swiped upwards and if they wish to slide under an object, the screen can be swiped downwards. If the player wishes to turn left or right, the touchscreen can be swiped in the corresponding direction. Coins can also be bought by the player through in-app purchases with payments of actual money.

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The coins can be used to buy and then upgrade power-ups and/or other characters. Red coins are worth two coins, while blue coins are worth three. A gold coin will only add one coin to the player's total number of coins.

There are three types of coins to be found while the character is running: gold, red, and blue. While the character is running, the player can tilt their device left or right to move the character to either side of the screen to collect coins and/or avoid obstacles. As the game is an endless running game, there is no end to the temple the player plays until the character collides into a large obstacle, falls into the water, or is overtaken by the demon monkeys. They will not realize that the temple is inhabited by a family of demonic monkeys who wants to devour them. The character chosen will embark on an adventure to seek an ancient and valuable golden idol from an Aztec temple. In Temple Run, the player controls either Guy Dangerous, an average explorer, Scarlett Fox, an escape artist, Barry Bones, a city cop, Karma Lee, the fastest runner in the Far East, Montana Smith, the 'second greatest explorer ever' (referring to Indiana Jones being the greatest explorer), Francisco Montoya, a Spanish conquistador, or Zack Wonder, a football star.

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