#ALBUM VICEVERSA HOW TO#

From 'indie' music - it really existed, I swear, as a genre and as an approach - to the mainstream, to the current stream (ing) and that's it. Hard and exciting years, thousands of plays, hundreds of concerts, dozens of albums produced and made. a bit like with dogs, the year of a record label corresponds to seven human years. Il totale, rispettoso disinteresse per le altrui opinioni e per le bocche storte al pensiero di non essere riconoscibili, catalogabili, sovvertito da un oggi in cui si va avanti a singoli che neanche si ascoltano fino in fondo. Sempre con la stessa trasversalitГ , quell'insano pluripolarismo nel non volere essere una label 'di genere', di quartiere, di tendenza. e per gli Artisti, nonostante loro, nonostante tutto. Sempre con un sovrumano, inspiegabile, caparbio rispetto per la musica, i personaggi, i live, quei dischi che senza te non avrebbero (forse) mai visto la luce. Dalla musica 'indie' - ГЁ esistita davvero, giuro, come genere e come approccio - al mainstream, all'attuale stream(ing) e basta. Anni duri ed esaltanti, migliaia di ascolti, centinaia di concerti, decine di album prodotti e realizzati. un po' come accade con i cani, l'anno di un'etichetta discografica corrisponde a sette anni umani. Sign up for the 10 to Hear newsletter here. But if he truly wants to help shift the sound of pop music, heвЂ™ll have to take a leap of faith.Д¬atch up every Saturday with 10 of our best-reviewed albums of the week. And it appears to be a shrewd move, business-wise, at least: Vice Versa and вЂњTodo De TiвЂќ debuted at or near the top of several charts, racking up streams in the hundreds of millions. Vice Versa is ultimately pop experimentation with trepidation Alejandro wants to expand the palette available to a successful Latin pop star, but seems to believe that change will be slow to come-better to play it safe with some bankable beats, just in case. And while itвЂ™s cool that Anitta and BrazilвЂ™s baile funk are getting shine on a mainstream pop record, the smooth surface of вЂњBrazileraвЂќ betrays much of the wild, frenetic energy that makes that music so appealing. Even вЂњLa Old SkulвЂќ-a transparent attempt to pay tribute to reggaetГіnвЂ™s roots with a sample of one of its more enduring hits-falls flat, failing to capture any of the irreverent spirit that made the movement so exciting. Unfortunately, most of the actual reggaetГіn numbers, like the lovers daydream вЂњNubes,вЂќ skew generic and boring. ItвЂ™s the most thrilling moment on the record, an injection of unbridled energy that fades much too quickly. вЂњCosa GuapaвЂќ begins innocently enough as a standard pop reggaetГіn, then teleports to the floor at Fabric вЂњвќјuГЎndo Fue?вЂќ lulls listeners in with familiar syncopation before dropping them into a vortex of skittering snares and deep, pulsing synthesized bass. After hinting at an affinity for Euro club music on AfrodisГacoвЂ™s вЂњQuimica,вЂќ he further experiments here with UK rave and drumвЂ™nвЂ™bass. This expanded range has also yielded some fascinating results, mostly at the higher tempos.

вЂњDesenfocaoвЂ™вЂќ feels modeled after the contemporary Weeknd, softening a Michael Jackson-via-Max Martin take on rock music with a slick pop sheen. And while itвЂ™s certainly a surprising direction for a young artist who came up on reggaetГіn and Trap&B, itвЂ™s also somewhat dispiriting that the big tonal shift comes from a track that would sound more at home on the boring half of a Dua Lipa LP, a lifestyle ad in audio form with a saccharine melody that appears to be lifted from FergieвЂ™s biggest hit. The most forceful example of this is album opener вЂњTodo De Ti,вЂќ his declaration that he is veering from the standard pop formula du jour-the Latin one, at least. Outside of AnittaвЂ™s turn on вЂњBrazilera,вЂќ the most prominent guest on the record might just be the Daddy Yankee sample on вЂњLa Old Skul.вЂќ Alejandro is also listed as a producer on five of Vice VersaвЂ™s 14 tracks, evidence that his confidence in his own vision extends behind the boards, too. Yet its success has emboldened him to further experiment on his latest LP, Vice Versa, albeit with mixed results.ДЇor better or worse, Vice Versa is presented distinctly in AlejandroвЂ™s voice historically a prolific collaborator, he largely eschews features. And indeed, while Alejandro dabbled in some new directions on his debut LP AfrodisГaco, much of that record hewed closer to the watered-down reggaetГіn and trap that dominates the Latin charts.

#ALBUM VICEVERSA HOW TO#

So for Rauw Alejandro, a nascent pop star with gifts as a singer and dancer surpassing most of his contemporaries-including bellwethers Bad Bunny and J Balvin-the challenge becomes not how to get reggaetГіn on the charts, but how to get on the charts without making reggaetГіn.

Album viceversa